Website Promotion Strategies For the Small Business Owner

Website promotion strategies are what will get your site from lost in the desert to being found by your prospects online. One of the best ways to promote your website on the internet is to use blogs. Many different forms of blogging exist that you may have never known about before. Because blogs are very easy to set up and maintain, they are highly effective at establishing you as the recognized expert in your industry marketplace.

Blog Marketing

Now, blog marketing has been around for awhile – anchors on your local news station may have their own blog, your favorite band may have their own blog – so now it’s time for you to establish a blog to grow your web presence online. An effective internet marketing strategy will help you leverage the power of the internet and blogging can do just that.

Because content is king on the internet, creating high quality content or having it created for you is very important to you having a profitable website promotion strategy. One key insight is that what you may find interesting, your market may not connect with or may find boring.

How do you discover what your market wants to hear?

Research your marketplace “through the eyes of Google” and other search engines using your most important keywords to see what your competitors are currently talking about. Join the conversation by visiting their blog website while commenting on their blog post. You can then visit a few other blogs in your marketplace to see what the hot topic of conversations are and then condense (or curate) the current market news into a summary while giving your own spin or perspective. You now just used a marketing strategy your local news anchors use every day to bring the news.

Without targeting the conversation going on in your prospect’s head, how will they ever connect your product or service with the ability to solve their pressing problem(s)?

You can even target the message in the blog post that you summarized to a benefit of your product or service. Add a message in your blog post directing visitors to your website or however they take the next step in your sales funnel.

Article Marketing

Another great way to get your message out there in alignment with other website promotion strategies is to use article marketing. Writing articles is really not as hard as you might think it is at first glance. Content exists everywhere you look while you can even tie your message to something that happened in the news recently. You can then take that article and make it into a video, a podcast, and leverage it to create more new content and post it on web 2.0 community sites.

Now, you just joined the conversation in multiple places while establishing yourself as the expert.

A Couple of Promotional Strategies You Must Try

If you want to get your website ranked high in the search engines promotional strategies are the number one key to getting there. Many marketers fail to do enough promotion or fail to do any promotion. You need to learn these free search engine traffic strategies in order to have a successful internet marketing business. Over 80% of your time will be dedicated to promoting your websites and the other time working on your website. It is imperative you have the right strategies for promoting and know exactly how to get your website ranked high in the search engines. I will show you some good but useful strategies to get more backlinks to your website and move your website up the search engine rankings faster.

Social bookmarking is very popular right now and is a very useful way to get some high quality backlinks and free search engine traffic to your websites. Social bookmarking is a place where people can vote on their favorite websites. These social marketing websites are free and it doesn’t take much time to sign up and get started bookmarking your favorite websites. The key to social bookmarking is not to overdo bookmarking your websites. You want to go out and find some good information websites that you could bookmark. I find that bookmarking 80% of good informational websites and only 20% promoting your own is a good ratio. If you promote your own sites too much they will ban you from their program and your site might get hit hard. You don’t want to take that chance so I would promote my sites much less than other sites to make it look legitimate. Here are some sites that are the best to bookmark to: delicious.com, digg.com, stumbleupon.com, and there are hundreds more. If you want you can go to socialmarker.com and they have a list of many of the top social bookmarking sites that you can sign up to.

If you have been in internet marketing for a while then I’m sure you have heard of blog commenting. Some people say this is a great way to get an unlimited amount of high quality backlinks to your website as well as free search engine traffic. You can definitely use this method for all your websites with the amount of blogs that are out there. Blog commenting is a popular way to comment on someone’s blog and leave a link back to your website. The only problem is trying to find blogs that allow you to leave a comment and blogs that don’t have the no-follow rule. What the no-follow rule means that if you put a link here your link wont be crawled by the search engines and it won’t help your website. Thankfully there are programs out there that can help you find the blogs that don’t have the no-follow rule. This will allow you to get free search engine traffic much more easier.

You also want to leave a link on a blog that has a decent page rank. I would suggest leaving a comment on a blog that has at least a PR of three or greater for free search engine traffic. You can download the Google toolbar to find out the page rank of websites you visit. Also the blog has to be relevant to your website content. A good tool that I use is Real Link Finder. I have used this tool for a long time and it is able to search for blogs of relevant content and blogs without the no-follow rule. This tool is a must have because its FREE and is very easy to use.

These are a couple of powerful ways to promote your business and get free search engine traffic. These two techniques alone can get you much higher in the search engines and will boost your profits significantly. Start now and continue to do these free search engine traffic strategies for all your websites to make more money and see much more traffic flooding to your sites.

Website Promotion Strategies – Simple Strategies For Site Promotion

Website promotion strategies are rapidly including the use of blogs to communicate and get your message out to the targeted audience. Although there are still several methods of blogging that most people have no idea exist. Because blogs are fairly easy to start and maintain, they are very effective for anyone who wants to become the maven or recognized as expert in their industry.

Blog marketing is not new, but it is new to a lot of traditional businesses that are just coming online to discover the opportunities of having an internet marketing strategy.In today’s marketing online small business owners can do big things by utilizing the power of bloggers to build a partnership of of dual benefits.

One tip to having a prosperous website promotion is simply making sure that you have relevant, quality, interesting content. I know this is simple information and may seem like a no-brainer, but what may seem interesting to you may be boring to your audience. This means that you have to know some sort of demographics and aim for the ones that can afford your product or service when the time comes for you to close the deal. By using a blog to reach those you are accomplishing several objectives at one time.

One objective you will be accomplishing is that you will be staying on your target audience’s mind. While providing great content is paramount in your marketing objective, you also want to be on their mind when they are making a decision to buy or purchase. If you have a website that sells a service or product you are much more likely to get the sale and make more money because you have directed them from your blog to your website. While directing them back to your website you are promoting that site and the search engines are noticing that.

Another great website promotion strategy is networking. Without networking online, you will be a lone ranger or a voice crying in the wilderness. Being in business is about connecting and meeting other businesses and connecting with customers through online venues. Social networking sites are increasingly becoming a vital place for website promotion as the global marketplace becomes smaller through online marketing.

Article marketing is one last tip that I would like to share with you. Article marketing is not as hard as most people would have you to believe. There is content all around you and when you gather this content you can disperse it in the form of an article. Now, with this same article you can create a myriad of web 2.0 properties to further promote your company’s message. Never forget that while the article may be in written format that you can use that same article to produce a video and audio. The possibilities are too many to count when it comes to website promotion strategies.The main thing is to have a system and master that system and then move on to something else while still using that system.