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Be a Volunteer and Market Your Online Business in the Offline World

It only takes one time that you volunteer for you to see a positive effect on your business. Plus in the process you get to feel great by doing something. A lot of online business owners believe they can do everything online, but nowadays the offline world offers just as many benefits. It can increase awareness, improve your credibility, and increase your profits.

Here is an option you may not have thought of – be a board member. You probably have a couple nights out of the month that is considered free time. If so then take the time to get on a board of some organization locally. Many organizations are looking for people like you. Don’t forget that there are also non-profit organizations as well that need people. It’s a really simple process, and it can be a lot of fun if it pertains to one of your favorite causes.

The only thing we suggest is staying away from places that are too political or controversial. The only way this works is if your business meshes well with them. The best approach is joining something neutral. A good example of this would be the New York Foundation for Senior Citizens or the Elder Wisdom Circle. The key is joining something you are interested in so it doesn’t feel like work. Check out VolunteerMatch Online for other opportunities.

Another way to show yourself off as an expert is by volunteering to teach a class. It doesn’t matter if it’s Internet Marketing, blogging, or whatever your expertise happens to be in; the important thing to remember is the type of online program you have and how it would be presented to everyone who comes to learn about it.

Consider what service you could provide to the community. There are several communities out there with unfilled needs, which you can take advantage of locally. Take some time to sit down and brainstorm the various situations. It won’t be long and you will come up with something that is related to your business and your skills as an online owner.

Everyone likes the word “free,” especially if it comes with plenty of expertise. There are many projects out there that could use your technical knowledge. Take for instance the local nonprofit company that doesn’t know how to use twitter, manage its newsletter online, or market themselves. Even if they have someone do it, you can still act as a consultant providing advice so they make the right choices.

Another opportunity is to build a program yourself. If you really want to help people in your community then build your own program that can help. You will always find something that needs to be filled. During this time it’s important to make sure your company name is visible. This allows everyone to see the organization’s sponsorship. This will allow you to grow your presence locally and promote your online business offline. It’s one of the many reasons why volunteering can be so beneficial.

Why Math And Marketing Are Needed In Your Business

The game of marketing is all about numbers, and getting your message across in the right way in front of a lot of people requires math. There 2 major things that you will want to know right off the bat before you start marketing your products and services again. Here they are:

1) Cost per lead
2) Cost per sale

Both of the statistics for these 2 elements of marketing will say a lot about how much money you can afford to spend on advertising, and how much money you can afford to invest when getting a new customer.

If you find that it takes you $1 to get a new customer, then you can re-orchestrate the marketing process to find how much money you need to spend on advertising in order to see how much money you’re earning per ad that you run. It’s tough to come up with one in the beginning, but once you’ve gotten the hang of it, you can really start to predict how many money you can make each month. Isn’t that exciting? I call that elegant.

No matter what the cost per lead and cost per sales is, to make a BIG impact, you still have to go out there and start marketing to get more new leads and customers into the door. I don’t think you should do any kind of marketing until you’ve figured out how to get a lot of new people into the marketing process.

If you’re lost on how to get more new customers so that you can quickly calculate the cost per lead and cost per sale immediately, then I will show you some quick tips on how to get more people into your place of business. Here’s the first way to start getting more new customers:

1) Advertise

This seems pretty simple right? You go run an ad, wait for the responses to come in, and then follow up on them with your entire marketing piece. Your marketing piece can be a sales letter, a brochure, a menu, a free report, and etc. There are all kinds of marketing pieces out there that you can use in your business today. Let’s take a look at another technique to get more new customers into your doors.

2) Referral marketing

The fastest way to get referrals from your customers is with a free gift. Tell them that in order to receive their free gift, they have to refer someone via with your business card, or via your website. This is a fast way to gain more new customers for free, so it’s something that you shouldn’t take lightly.

These 2 ways for making your advertising and marketing campaigns a success are great ways to improve your sales and profits immediately. I just hope that you’re able to make your business a success, using low cost marketing techniques. The more ways you can decrease your advertising costs all while making a nice profit, the more ways you will stand the chance of being successful in your business.

Good luck with using these tips to make more money in your small business today.