Archive for

Long Vs Short Term Online Promotional Strategies

Looking around online you will generally notice there are really only two types of promotional strategies being used. In fact these strategies can normally be identified by the marketing tactics that are utilized. One would be a more long term approach while the other, a more short term approach, unfortunately seems to be more widely used. The long term approach seems to focus more on building trust with others while the other strategy seems to simply target making the sale. It would seem that building trust and serving the people would be a more stable way to build your business over the long haul. Placing an emphasis on making a quick buck tends to alienate you from your customer base.

Here is a closer look at the basics differences you can see and will experience in the marketing tactics used by these two fundamentally different strategies!

Show Me the Money!

This is more the short term strategy used online with the prevalent and primary attitude of ‘taking’ and ‘making’ a profit!

1) Wow Them With Overnight Riches

The use of a lot of hype and creating limitations in terms of availability are often employed in these marketing tactics. Oh and by the way some claims made may not always be true if you can believe that!

2) Love Em and Leave Them

A pretty obvious disregard for building trust or a lack of apparent interest in developing any type of relationship is another trait ‘profit seekers’ display. Usually there is little or nothing offered for free that can be of use to potential customers and this is no way to build your business if you intend to be around for a while!

3) The Attitude of ‘Next’

Marketers who maintain their ‘primary’ focus on finding new customers while forgetting those they already have displays an aversion to building trust. This moving forward without looking back mentality indicates a strong inclination on their behalf that they are merely passing through and taking what they can!

At Your Service!

As you guess, this would be the longer term approach used by those who intend to be in business for quite a while!

1) Provide Useful Information

Marketing tactics employed by these entrepreneurs reflect more an attitude of servitude! Building trust is important since they intend or hope to maintain on ongoing relationship with the people they do business with. At the least these marketers are mindful of their reputations and show this through their actions and deeds! In most cases this is seen in the free and useful information they make readily available to anybody who visits their site.

2) Help More Than Hype

One of the best ways for building trust online is to avoid the needless use of hype if it is not appropriate, which in most cases it is not! In order to build your business for the long haul it is always best to remain sincere. Littering the path you take with instances of aggressive and/or misleading promotional tactics will only come back to haunt and likely hurt you. Oh and by the way, overnight riches only happens when you win the lottery!

3) Avoid Circulating Useless Junk

Representing only quality products is always one of the best ways to build and maintain a solid reputation online. Entrepreneurs with a genuine concern for their customers and their own reputation will avoid representing products or services that do not live up to their claims. Although building trust does take some time and effort, losing it is very easy to do and can be done overnight!

Although there are many different promotional strategies in use online they can easily be categorized into 2 fundamental groups. These differences can often be seen in the marketing tactics employ and felt by the satisfaction level experienced as our review above points out. It would seem that being straight with people while also being helpful is the best way to build your business while building trust at the same time! Focusing more on making the ‘quick buck’ will usually get you just that, and nothing more!

The 2 Step Made-Easy Process To Defining Your Promotion Strategy

Why Your Promotion Strategy’s Only Focus Should Be On What You Know. In today’s world as an entrepreneur, finding your specific promotion strategy seems more and more like finding the head of a needle in a haystack.

Too much commotion, way too much hype, and all the competition online seems as if you are speaking to the wall when it comes to your specific promotion strategy. But without fully understanding WHY, you’re pretty much left high and dry.

Simply put, if you don’t know WHO to target based on WHAT you have to offer, you won’t be selling, promoting, subscribing, and so on and so forth, to ANYONE.

But don’t fret. I’m going to explain a simple process for defining your target audience and increasing your promotion strategy to a point that you’ll wonder WHY didn’t YOU think of that.

So let’s begin with my 2 step made-easy process to defining your promotion strategy.

Why Your Promotion Strategy Sucks! I’m going to explain exactly why in a minute but let’s first understand the definition of “promotion”.

Promotion is one of the four elements of marketing mix (product, price, promotion, distribution). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer’s purchasing decision.” courtesy of WikiPedia.

So in laymen terms, it’s the art of learning HOW to make that bond between your product/service and your customers/audience.

Unfortunately, this is were most marketers, sales professionals, and especially home business owners fall between the cracks.

There’s a reason WHY so few in these industries are actually profitable and so many are left to fight for scraps between the other sales professionals for whatever commissions are left.

But no more! In these 2 steps, I’m going to resolve that problem for YOU so you can go out there and take on the world!

2 Steps To An Awesome Promotion Strategy So let’s begin this venture into how you can start defining and attracting ONLY those that will benefit and are looking for exactly what YOU have to offer.

Step #1 - Begin By Asking Yourself “Who Would Need This And Why?”

  • Start thinking outside the box. Do research on what someone would clearly define as a benefit in what your product or service has to offer. Find out what pain or pleasure this person is feeling and clearly understand how what you have to offer can become that person’s solution. Remember, those that read your ads whether online or offline are actual people. So begin to implement your thoughts and actions as if YOU were that person seeking what it is that you specifically have to offer.

Step #2 – Fully Focus Your Specific Promotion Strategy On Them

  • Don’t bounce around in our sales process. If you’ve gone as far as defining exactly who would want what it is that you offer, stay the course and keep their wants and needs in your marketing efforts ALWAYS as a means to remind them of their problems and how YOU are going to be their solution provider. If you can clearly state their problem and how what you have has become a solution to this problem of theirs to so many others, including yourself, the odds of that person becoming extremely interested in your services will increase dramatically. (Remember: Stay focused on their needs and fulfill them. The ONLY service we provide as marketing and sales professionals is the ability to provide someone with a solution to their biggest problems or concerns.)

And that’s all Folks!!!

Your promotion strategy should be one of seeking exactly what a person’s needs and wants are and YOU becoming their solution provider, THAT’S IT!

“Give and you shall receive” is a famous quote we’ve all heard but few fully understand. If you are capable of not only understanding this quote, but implementing it into you marketing and promotion strategy, you’ll receive exactly what you were aiming for in your promotion strategy.