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3 Tips to Creating a Promotions Strategy For Your Website

Creating a website promotions strategy is one of the most important tasks a web site owner or webmaster should do. It is where the sales process starts. There are literally thousands of ways for small business web marketing; this article will cover the three top tips to get customers to your site.


Promotions strategies can be a one or a two point sales system. If you are marketing on the web or in print, then it is usually a two point system. Which means, the first part of your promotions strategy is to get people to your website (or into your store). Your only goal in your advertising in this strategy is getting people to click. Your sales copy on your website is then responsible to convert them to buyers.

If in traditional media like newspaper ads you are paying per word, then this strategy makes even more sense.

So how do you do that? Start with a juicy, curiosity creating headline that will leave the reader wanting more, then call them to action – in this case, visit your website.

You could choose from thousands of places to ‘sell the click’ from PPC (pay per click) advertising, traditional media ads, online ads, banners, page rankings and any other way you can think of to promote yourself online.


Test and measure, measure and test. Why do I repeat this? Because it’s a vital part of any promotions strategy. You have to know what works and what doesn’t. When creating your ad, come up with at least ten different ones. Test all of them, perhaps a week or two apart and actively check the results. Are you getting the clicks (which is your primary goal)? Does a different ad get more or less results? Do you find a particular headline works best on a particular day or month or around a particular event? Take note and keep a record.

A good ad will pay for itself many times over, but a poor one will cost you money. Which one would you prefer to use?

Always keep testing and measuring and you will soon learn that this very action alone can increase your sales over time.


As simple as this might sound, it’s important. You need to keep a handle on how much you spend on your advertising and only increase your budget when your sales increase.

If your budget is zero, or nearly zero, then you are still able to get traffic to your site even if you advertise for free.

There are thousands of places out there that you can do that.

You have a choice, time or money. That is; you can choose to use more of your time which will cost you less money, or you can use more money and spend less time. That’s entirely up to you.

If you want to keep costs to a minimum, one of the best free options is to write articles like this and submit them often. The key is to write a lot of articles. If you can’t think of what to write, log into an article directory and read articles in your interest category. You obviously can’t use the articles but they will give you some excellent ideas for your own. The more articles you write and have published, the more one way marketing links (backlinks) you will get – and the search engines currently favour them.

Another free option to consider is lead generation sites. There are a lot out there, some are better than others. In short, you sign up (for free in many cases) and submit your ad. In return you agree to receive ads from other members. This can be a great way to get traffic, but it’s also a very effective way to fill your inbox. Get a new email address specifically for this if you chose to take this path.

Of course, there are hundreds if not thousands of ways to promote your site. Most business owners forget the value of traditional media such as newspaper or magazine advertising, press releases and radio advertising. There is more information about this topic and marketing your small business website on my site.

Internet Marketing Promotion Strategies For Small Businesses

If you are the owner of a small business and you have started to give Internet marketing promotion although, you might be wondering about two things; what is involved in this and how much it costs. As a small business owner, you will have a smaller budget than that of a Fortune 500 company, and hey, that’s okay! You can still find quite a few Internet marketing promotion strategies available to you.

First off, I would suggest that you start with the free or very cheap options first. These include:

  • Advertising using your forum or message board signature
  • Advertising on your local cork board at the grocery store
  • Advertising in the local yellow pages (on or offline)
  • Getting some business cards and handing them out to people when you are at functions
  • Collect and maintain a mailing list of people that WANT to hear what you have to say
  • Design a mail order campaign of the products and services you offer

Next, I would move onto the mid-range Internet marketing strategies, these include things such as:

  • Creating blogs
  • Article Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Networking
  • Offer promotional items
  • Social Bookmarking
  • Advertising on radio stations, TV or billboards
  • Create a video and upload it to a few video websites

Even these fifteen or so options can help create quite the buzz around your business. It doesn’t matter if you are a small or a large business, you can use these Internet marketing promotion ideas and strategies to help boost sales, get more customers, promote a positive buzz about your business and get your name out there! It’s important that you not only do it on the Internet, but offline as well.

Every little bit helps, and in certain industries you will find that online is better than offline buzz and vice versa. Tweak your campaigns and ideas to find the best fit.

Internet Marketing Promotion Strategies – Increase Traffic to Your Website

The Internet marketing promotion strategies you implement for your website have a great role at determining the amount of targeted traffic your site generates. There’s no room for negligence when you are competing in a global marketplace. By systematically and methodically advertising your site using these techniques, you will slowly build a base of loyal visitors to your site and business.

Use the help of emails

Emails are a great way to market to website visitors repeatedly. They especially are effective at generating repeat visits among your website guests. This can be done by creating an opt-in list on your website – it works best to offer a free gift or special to entice visitors – and then sending out a regular newsletter to the people on your list.

Providing unique promotions that benefit your website visitor in some way or the other is another tactic you can take to get visitors interested in your business.

Encourage visitors to do business with you

Try to make your guests and users encourage others to visit and do business with you. This can be done by implementing a few simple tools. Social media works particularly well, but there are other ways to encourage it as well.

There are buttons that allow visitors to email a friend, bookmark your site, share your articles via Facebook or pin something on Pinterest. All of these methods help your website get repeat business and/or referrals as friends share your information.

Create a call to action

Another effective Internet marketing strategy is to give a clear call to action on your site. Often this is a button that invites visitors to act. For example, it might read, “Click to schedule a free consultation.” This works well because it encourages the website visitor to act while your latest promotion is fresh in their mind.

You can use graphics to position this call to action front and center, rather than relying on your website visitors to seek out the contact page on their own.

Regular reviewing and updating of your site

Make sure your website has clear and relevant information that your customers and visitors want. Visitors use the web to find fresh information and merchandise. So it is only if you constantly review and update your site that website visitors will return to learn about new things you have to offer.

By implementing these Internet marketing promotion strategies for your website, you should begin to see an increase in traffic before long.